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Good Hart by Matilda Jane

Introducing Good Hart

A brand for the hart and soul – designed to feel good and look good, while capturing the emotion of what it's like to create a better day, for everyone.
Good Hart is grounded in classic styling, reimagined with a modern approach by pairing beautiful fabrics, patterns, and colors.

Shop the Limited-Edition Collection

Southern Charm

Our Good Hart collection provides quality pieces that mix and match so easily that you'll keep it in your outfit lineup for years!

Flower Carts and Farmer's Markets

Flower Carts and Farmer's Markets

From lovely neutrals to rich textures and prints to super-soft graphic tees, there is something here to reflect everyone's beautiful style.

Brunch to Broadway Street

Whether you're heading for brunch with your girls or out for a night on the town, each piece adds a classic and comfortable touch.

Timeless Texture

Pair subtle prints with a neutral fave and get a classic outfit for every day.

Layers for Every Occasion

Whatever you have planned for your day, mix it up with a fringed cardigan or a denim jacket!

Denim - Designed to feel good and look good

Good Hart denim will help pull together any outfit, all while giving you the confidence to be the best you can be, every day.

On the Move

Comfortable, yet stylish, Good Hart aims to make you feel good and look good – whatever you have planned for your day!

Be The Good ...

and let your Hart guide you. This is a brand created for women who value individuality, demand versatility, and radiate beauty from the inside out.